Ketchup Cult is a satirical ritual-performance born from personal history, cultural critique, and an obsessive love for ketchup. Inspired by the artist\u2019s upbringing in a deeply religious family\u2014his grandfather was a pastor of a major church in Chile\u2014this piece reimagines devotion through the absurd lens of condiment worship.<\/span><\/p>\n During the performance, the artist dons ceremonial robes emblazoned with \u201cKetchup Church\u201d and conducts a mock service inside a minimal white chapel. At the center is a giant bottle of Heinz ketchup\u2014complete with a \u201cSUBMIT\u201d label\u2014serving as a literal and symbolic deity. Surrounding this altar are anthropomorphic ketchup bottles posed in worship, their twisted limbs and holy stances reminiscent of classical statuary.<\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/3″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text css_animation=\u00bbfadeIn\u00bb css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]A sacred book titled Ketchup Church records the names of new \u201cbelievers,\u201d and sculptural rituals unfold in real time. In one act, the artist bathes the bottle-statues in real ketchup\u2014an act of messy anointment, blurring reverence with ridicule.<\/span><\/p>\n Ketchup Cult critiques organized religion, but also highlights the human need for ritual, structure, and belief\u2014even if those beliefs are ultimately absurd. The piece draws humor from childhood memories, like carrying a personal ketchup bottle to school, but also taps into the darker absurdities of blind devotion and sacred consumption.<\/span><\/p>\n This is worship as parody. Idolatry by way of pop culture. A celebration and mockery of belief systems, taste, and the objects we elevate\u2014literally and metaphorically\u2014to divine status.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_gallery css=\u00bb\u00bb type=\u00bbimage_grid\u00bb images=\u00bb9812,9815,9813,9814,9816,9817,9818″ image_grid_loading=\u00bbdefault\u00bb layout=\u00bb3″ item_spacing=\u00bbdefault\u00bb gallery_style=\u00bb5″ load_in_animation=\u00bbnone\u00bb img_size=\u00bb500×500″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":" [vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9811","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/lugocid.com\/2025\/wp-json\/wp\/v2\/pages\/9811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lugocid.com\/2025\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lugocid.com\/2025\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lugocid.com\/2025\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lugocid.com\/2025\/wp-json\/wp\/v2\/comments?post=9811"}],"version-history":[{"count":3,"href":"https:\/\/lugocid.com\/2025\/wp-json\/wp\/v2\/pages\/9811\/revisions"}],"predecessor-version":[{"id":10814,"href":"https:\/\/lugocid.com\/2025\/wp-json\/wp\/v2\/pages\/9811\/revisions\/10814"}],"wp:attachment":[{"href":"https:\/\/lugocid.com\/2025\/wp-json\/wp\/v2\/media?parent=9811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}